Primo Artists Management Announces Social Media Roster

The inaugural Social Media Roster comprises conductor Cristian Măcelaru, pianist Seong-Jin Cho, flautist Ana de la Vega, and composer Steven Mackey


The New-York based management agency announced that they will be representing Social Media Management clients, effective immediately.

“I founded the agency six years ago with the mission of enabling our artists to reach the widest audience possible through our personalized approach, unparalleled working relationships, and modern technology practices," Charlotte Lee, Founder of Primo Artists, said. "During this time, we have utilized our expertise in social media to promote our artists extensively, and we have established an industry-leading reach of more than 20,000 followers across Primo’s channels. It is time to extend this expertise beyond our roster. I am therefore delighted to expand beyond Artist Management and offer Social Media Management for a new roster of artists.”

“The future is digital. Now more than ever, in these times of social distancing, it is vital for artists to build connections beyond the stage to reach even more audiences in a personal, dynamic and unique way. We look forward to guiding artists through this changing landscape to become artists of the future,” she said.

Primo Artists represents represents 10 Artist Management clients including violinists Itzhak Perlman and Nicola Benedetti.